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Behind the Scenes: How We Build High-Impact Digital Ad Campaigns
In the crowded digital world, attention is the new currency — and brands are in a constant battle to earn it. At Kaleido, we don’t just...
yokkeat
May 263 min read


How We Turn Ideas into Impactful Website Designs
Creating a website today is no longer just about making something that looks good — it’s about delivering an experience that speaks...
yokkeat
May 263 min read


Case Study: Elevating Identity – A Strategic Brand Development Journey
A local SME specializing in the supply, installation, and maintenance of elevator systems. With years of engineering experience and solid...
yokkeat
May 263 min read


Building Resilience and Excellence Through the Business Excellence Framework
Established in 2007, JR Life Sciences began as a modest local distributor of health food and supplements. With strong market foresight...
yokkeat
May 263 min read


How to Conduct a Market Survey That Works: A Step-by-Step Guide
Market surveys are powerful tools that help businesses gather valuable customer insights, track industry trends, and make informed...
yokkeat
Mar 234 min read


How Focus Group Studies Helped a Beauty Parlour Uncover Millennial Preferences for Facial Cleansers
In the ever-evolving beauty industry, staying ahead of consumer preferences is crucial for product success. A beauty parlour looking to...
yokkeat
Mar 233 min read


10 Commonly Used Market Survey Methods and How They Help Businesses Grow
Market surveys are essential for businesses looking to understand customer needs, track industry trends, and make informed decisions....
yokkeat
Mar 234 min read


How Focus Group Studies Helped a Health Supplement Brand Develop the Perfect Vitality Booster for Silver-Age Consumers
As life expectancy increases, so does the demand for health supplements that help older adults maintain energy, mobility, and overall...
yokkeat
Mar 233 min read


Understanding Customer Touchpoints in a Restaurant
A touchpoint is any interaction a customer has with your restaurant, directly or indirectly. These can be digital, in-person, or...
yokkeat
Mar 233 min read


How to Use a Brand Framework and Brand Archetypes to Develop a Powerful Brand Expression
In the fast-paced and ever-evolving world of business, developing a strong brand expression is crucial for standing out and resonating...
yokkeat
Mar 234 min read


Unlocking Insights Through Field Research: A Deep Dive into Observation, Surveys, Focus Groups, and Blind Tests
Field research plays a crucial role in understanding real-world behaviors, uncovering customer preferences, and identifying opportunities...
yokkeat
Mar 233 min read


The Power of Marketing Research in Brand Building
In today’s competitive business landscape, brand success is no longer driven by intuition alone. Strategic decision-making requires a...
yokkeat
Mar 232 min read
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